A. Lange und Söhne - Situation

Damenuhren rechneten sich nicht

A. Lange & Söhne, Hersteller luxuriöser Armbanduhren, bedient bis dato eine fast ausschließlich männliche Kundschaft. Nach dieser einseitigen Orientierung gefragt, ließ der Chef des in Glashütte ansässigen Unternehmens, Fabian Krone, verlauten, dies habe einzig damit zu tun, dass eben weitaus weniger Frauen als Männer dazu bereit seien, den für ausgefeilte Uhrwerke entsprechend hohen Preis zu zahlen, und sich eine Produktion von Damenuhren etwa mit komplizierter Schwanenhalsregulierung für A. Lange & Söhne darum bisher nicht gerechnet hätte.

Höhere Preise durch anspruchsvollere Uhren

Es scheine jedoch, so Krone weiter, dass sich dies bald ändern könne. Immer öfter nämlich würden auch Frauen Geschmack an den Feinheiten spezieller Uhrwerke finden. Und man überlege durchaus, sich in Zukunft auch mit dem Sektor Damenuhren näher zu befassen und entsprechende Stücke zu produzieren, wie man überhaupt darauf aus ist, mehr Wachstum einerseits durch höhere Preise bei noch anspruchsvollerer Ware, andererseits durch eine schlicht größere Stückzahl an Fabrikaten zu bewerkstelligen.

Datum: Dienstag, 18. Mai 2010 11:24
Themengebiet: A. Lange und Söhne, Nachrichten Trackback: Trackback-URL
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120 Kommentare

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    Habe gerade eine bestellt bei amazon danke.

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    Die Söhne Uhren sind wirklich toll - mag die total gerne!

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    […] technischem Verständnis und erfreuen sich an der Mechanik. Man hat sich hauptsächlich auf Herrenuhren spezialisiert, weil nicht viele Frauen bereit sind für diese ausgefeilten Uhrwerke einen so hohen Preis zu […]

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    A. Lange & Söhne - das sind wirklich die edelsten Uhren auf dem Markt. Leider kann ich mir nicht alle Modelle leisten, die ich gerne hätte.

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    Naja bei dem Preisen ist es nicht verwunderlich…und Frauen Verdienen ja bekanntlich immer weniger als Männer. Dabei kenn ich auch nicht so viele erfolgreiche Frauen die sich so eine Uhr leisten können.

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    Das habe ich auch schon einmal gehört, unglaublich das ganze

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    Einer schönen, hochwertigen Uhr mit feinen kleinen Details sind Damen bestimmt nicht abgeneigt.

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    Ich mag sehr viel Ihre Art der Präsentation. Wir freuen uns auf mehr lesen von dir.

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    Frauen kaufen immer schöner Uhren und A Lang & Söhne gehört dazu

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    Mir gefallen auch einige A. Lange & Söhne Uhren. Leider viel zu teuer :(

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